Lou Dorfsman
CBS Television Network, New York, 1962, English
Nonfiction, Graphic Design
12 x 12 inches, paperback, 132 pages

From Modernism 101. Lou Dorfsman designed this 1962 CBS Sports promotion to help secure the network's exclusive contract to cover NFL games for the following year. The book achieved that goal, and has come to be regarded as the greatest football photobook ever published.

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