Adrian Shaughnessy    Author profile provided by WorldCat
Unit Editions, London, 2012, English    List of all editions provided by WorldCat
Nonfiction, Graphic Design
8.5 x 11 inches, hardcover, 448 pages
ISBN: 9780956207166
Suggested Retail Price: $100.00

From the Publisher. This book is a monograph devoted to the legendary Herb Lubalin, one of the foremost graphic designers of the 20th century. Along with Saul Bass and Paul Rand, Herb Lubalin forms a trio of American graphic design greatness.  This meticulously researched book offers a complete career overview of Herb Lubalin, beginning with his early days as one of the original Mad Men in the New York advertising world of the 50s and 60s, and continuing into the years of his greatest achievements as one of the world's most influential typographers and graphic designers. 

On 2 book lists
Rick Poynor

Herb Lubalin admirers have waited a long time for a reassessment of his achievement and it’s been clear for a decade or more that typographic taste has re-embraced once unfashionable Lubalinesque styles. Detailed research leads Adrian Shaughnessy to conclude, in a long, adroitly paced biographical essay, that Lubalin was a far more noteworthy and less commercially driven figure than he imagined when he threw out his old copies of U&lc. Unit Editions’ book, designed by Spin, is a gorgeous, meticulously reproduced compendium that does everything in its power to win over the unconverted to Lubalin’s cause.

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