viction:ary, Hong Kong, China, 2012, English
Nonfiction, Graphic Design
7.5 x 10 inches, hardcover, 256 pages
ISBN: 9789881943880
Suggested Retail Price: $42.00

From the Publisher. The most fundamental of all branding tools is a company’s stationery. Being the most frequent touch points between staff and clients, corporate stationery remains a perfect and basic branding tool for companies in any industry and of any size.

Investigating about 100 complete stationery sets, Identity Suite is an up-to-the-minute epitome of successful branding through office supplies today. Through the choice of stationery items to include and designers' attention to details, these distinctive letterheads, labels, tapes, folders, notepads, memo pads, envelopes, and many more items can be customized to fit specific operation needs and visualize brand visions at the same time. In addition, seven in-depth case studies highlight the lavishly designed and executed branding and rebranding campaigns for new luxurious apartments, a sizable mixed-use development, a designer hotel, a five-star historic hotel, an independent industrial designer, and fashion boutiques from around the world.

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