Just Enough Research

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Erika Hall

A Book Apart, New York, 2013, English

Design, General

paperback and e-book, 154 pages, color illustrations

ISBN: 9781937557102

Suggested Retail Price: $18.00

From the Publisher. Design research is a hard slog that takes years to learn and time away from the real work of design, right? Wrong.

Erika Hall reveals the keys to good research, and explains how you and your team can do it well—and do it today. You’ll learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. With Just Enough Research, you’ll start doing good research faster than you can plan your next pitch, and saving time and money to boot.

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