Maharam Agenda

Company monographs usually make for a very dull read. Not so with Maharam’s monograph. As one of the premier textile companies today, Maharam leads the way in all aspects of design production and branding, and is an ideal case study in how its risk-taking design agenda has translated into a successful business. Michael Maharam, the company’s principal, provides a personal take on many of the company’s collaborators—Paul Smith (“very hands on”), Hella Jongerius (“with her, we discovered an incredible place where craft and manufacturing intersect”), and Maira Kalman (“a true wit”), just to name a few. He shares everything from his Maharam’s house font and the ads it’s created to the minimalist exhibitions it’s mounted and the functionally cool spaces it inhabits, reflecting the company’s extraordinarily high standards, which are carefully considered down to the smallest detail. Even the book cover, complete with embroidered design by Hella Jongerius, is something special, and comes in four variations.