viction:ary, Hong Kong, China, 2012, English
Nonfiction, Graphic Design
7.3 x 9.8 inches, paperback, 256 pages
ISBN: 9789881943903
Suggested Retail Price: $40.00

From the Publisher. Our eyes are naturally attracted to colors. Individually, color elicits an incredibly broad range of emotions and responses in humans. In profusion, they become a new vocabulary with distinct sensations, dependent on context and use.

Looking at visual communication solutions based on a rich palette, this book amasses an array of identity systems, stationery, art direction, installations, and environmental graphics that feature a blend of colors in one place. Through the colorful showcase, the book lends a striking perspective to what makes color a practical and powerful tool to simplify ideas and catch people’s eyes from near and far.

Multicolour is the sequel of Black & White from viction:ary’s color-themed series, PALETTE, at the other extreme.

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