Larry Keeley et al.
John Wiley & Sons, Hoboken, NJ, 2013, English
Design, General; Nonfiction, General
9.4 x 7.4 inches, paperback, 276 pages
ISBN: 9781118504246
Suggested Retail Price: $29.95

From the Publisher. Innovation principles to bring about meaningful and sustainable growth in your organization.

Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation.

The Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. The Ten Types of Innovation is the first book explaining how to implement it.

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