Rasmus Bech Hansen
Gyldendal Business, Copenhagen, 2013, forthcoming, Danish
Design, General
ISBN: 9788702130065

We are entering a hyper-transparent world where everyone potentially know everything about you, your business. Transparency requires a radical rethinking of how to create value. Back to Reality provides insight into how some of the most successful companies have built brands with explosive growth. The secret is an intense focus on exceptional products and a better world.

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