The Tipping Point: How Little Things Can Make a Big Difference

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Malcolm Gladwell

Little, Brown and Co., Boston, 2000, 2002, English

Nonfiction, General

ISBN: 9780316316965

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Freeman Lau

On Freeman Lau’s Book List

This book (the Chinese edition was published in Taiwan by 時報出版, or NEXT) is significant for me as it inspires a different way of thinking. Through analyzing contemporary problems, the author illustrates how finding the right intervention at the right time—in other words, the “tipping point”—can lead to life-changing events. A crucial element in securing success, he reveals, is the concept behind an innovative idea, as well as spending time on the development process. These are all ideas that can be applied to the design process.

引爆趨勢：舉手之勞成大事

本書著重提出了“引爆趨勢”這一概念。一般來說，這個趨勢一旦引爆，你就可以坐享其成，名利雙收。但要保證成功，強大的概念支持是必不可缺的關鍵元素。書中以耐克“Air Walk”系列為例，描述了耐克的板鞋系列如何成功打開市場，在運動鞋中佔領一席之地。更準確地說，是廣告公司嗅到了潮流走向，進而助耐克精確定位市場。如果你希望產品有持久的生命力，有些投資是省不得的。越是功能多樣，新奇有趣的產品，越有可能在目標市場一炮而紅，迅速蔓延。想確保成功，就要在概念發展階段投入更多時間。

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