Typographica

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Princeton Architectural Press, New York, 2001, English

Nonfiction, Graphic Design

ISBN: 9781568982984

From the Publisher. Illustrated study of the magazine Typrographica—brainchild of the founder, editor, designer, and typographer Herbert Spencer—which had a total run of only of 32 issues, published between 1949 and 1967. But its influence stretched—and stretches—far beyond its modest distribution and print runs of the time. Indeed, for many graphic designers, Typographica is something of an obsession, to be collected if and when found, savored, and poured over for designs, and techinques not seen since. Remarkably, Spencer never intended to turn a profit, so no expenses were spared in the making of the magazine. Different papers, letterpress, tip-ins, and more were all employed in the presentation of an eclectic range of subject matter: Braille, locomotive lettering, sex and typography, typewriter faces, street lettering, matches, and avant-garde poetry all found their way into the magazine.

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