Zen and the Art of Motorcycle Maintenance
Pirsig’s narrative of a father and son on a summer motorcycle trip across America’s Northwest becomes a profound personal and philosophical odyssey into life’s fundamental questions.
Pirsig is the ultimate do-it-yourself-pragmatist. I was inspired by the affirmation that personal attention, discipline, and daring in equal portions could fuel a whole self-sufficient, satisfying lifestyle. It’s easy to see where Samuel Mockbee’s “Rural Studio” fits in, and I hope that some of our work can also be traced to Pirsig’s inspiration.
This is a deeply personal book for me, about how there is beauty in simple, elemental skills. Through skill, we engage the world around us in all its potential and meaning. The book helped me move beyond the overly complex and constricted thinking that typifies academic dialogue. The idea that I took from it is that what is perceived as simple can actually be the most complex and meaningful, and that often the overlooked point is the most important.
This was already a cult book when I bought a copy, and its combination of philosophy and emotion through conversations was akin to ongoing seminars and discussions I was having in the mid-1970s, except this was a written reference.
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The Future of Design: Global Product Innovation for a Complex World by Lorraine Justice
The Future of Design: Global Product Innovation for a Complex World
by Lorraine Justice
Publisher: Nicholas Brealey
Published: June 4, 2019
Internationally recognized product design expert, TED speaker, and consultant to companies like Microsoft and Levi’s, shares the ten global factors that directly impact product design success and failure.
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