Neil Leonard
Gavin Ambrose
AVA Publishing, Worthing, Sussex, 2013, English
Nonfiction, Graphic Design
6 x 9 inches, paperback, 200 pages, 200 color illustrations
ISBN: 9782940411818
Suggested Retail Price: $42.95

From the Publisher. Powerful and original design begins with inspired ideas. Basics Graphic Design 03: Idea Generation by Gavin Ambrose and Neil Leonard explores the different ways in which designers can generate the great ideas that will eventually lead to successful visual outcomes.

Whether working alone or in a group, Idea Generation equips the reader to deal with the many levels of idea generation, from macro to micro; from brainstorming to more focused, selective and strategic systems.

Careful consideration is given to audience, context and materials. The book features a host of inspiring images from contributors such as Webb & Webb, Studio Myerscough, Andy Vella, Planning Unit, Adbusters, Tanner Christensen, The Creative Method and Grade Design.

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