Susan Dillon
AVA Publishing, Worthing, Sussex, 2011, English
Nonfiction, Fashion Design
8 x 9 inches, paperback, 184 pages, 200 color illustrations
ISBN: 9782940411580
Suggested Retail Price: $38.50

From the Publisher. The Fundamentals of Fashion Management by Susan Dillon is the first in the new Fashion Management series, which takes an in-depth look at the varied and competitive fashion trade.

Giving readers a behind-the-scenes insight into the roles and processes of the industry, this title combines creative and business approaches for those who want to gain an understanding of what it means to work in the fashion sector.

Clearly organized chapters explore fashion forecasting, merchandising and communication, as well as the events incorporated in the fashion calendar. Overall, the book forms an informative and beautifully illustrated introduction to the subject.

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