As Long as It’s Pink: The Sexual Politics of Taste
From the Publisher. In this book Penny Sparke argues that “taste” has been a quality assigned to women while “design” is a man-made construction that has taken aesthetic authority away from women. She uses familiar objects of our everyday environments—furniture, cars and domestic appliances and interiors—to look at how taste has become a gendered issue in our culture. Ever since the industrial revolution, the cluttered interior has been associated with femininity while the minimal forms of modernist architecture have acted as markers of a masculine aesthetic. This in turn has succeeded in trivializing and marginalizing women’s material culture. Ranging across histories of domesticity, feminine consumption and home-making, as well as modern design and broader cultural theories, Penny Sparke offers a rethinking of the history of our modern material culture.
This is a fantastic book for anyone who doubts the infallibility of modernism, or who harbors a secret admiration for pop and kitsch. I am sure it is too one-sided to make for a good textbook in design schools, but I enjoyed it, learned from it, and really respect Sparke for writing it.
I am eternally indebted to Alec Bernstein from Designworks USA for turning me on to this masterpiece, along with three others on my list—An Essay on Typography, The Nude, and Poetics of Music in the Form of Six Lessons. He’s a smart guy.
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Announcements
New Book Release (U.S.), June 30, 2014: BMW Art Cars
Traces the development of the BMW Art Cars, the so-called “rolling sculptures” designed by artists including Alexander Calder, David Hockney, and Andy Warhol over the last 40 years.
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Thomas Girst, editor
Texts by Carl Magnusson, Phil Patton, et al.
Published by Hatje Cantz
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New Book Release: Platform 6, Harvard University Graduate School of Design
Platform 6 presents a sampling of the work produced at the Harvard University Graduate School of Design (GSD) during the past academic year. This work is indicative of the School’s commitment, as a global leader in the field, to exploring and articulating transformative ideas through the power of design.
Rosetta S. Elkin, Editor
Published by Actar
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New Book Release, March 31, 2014: Manuals 1: Design & Identity Guidelines
The first comprehensive study of corporate identity design manuals, featuring examples from the 1960s to early 1980s—the golden era of identity design.
Texts by Adrian Shaughnessy, et al.
Published by Unit Editions
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New Book Release, April 21, 2014: Drawing and Reinventing Landscape, AD Primer
Explores notions of representation in the discipline of landscape architecture at large and across time.
Diana Balmori
Published by John Wiley & Sons
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New Book Release (U.S.), May 20, 2014: The Duchamp Dictionary
More than 200 alphabetical illustrated entries on the most interesting and important artworks, relationships, people, and ideas in influential artist Marcel Duchamp’s life, including chess puns, the fourth dimension, love, genius, ready-mades such as Bicycle Wheel and Fountain, Peggy Guggenheim, Max Ernst, Man Ray, and Arturo Schwarz.
Thomas Girst
Published by Thames & Hudson (distributed in the U.S., by W. W. Norton)
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New Book Release (U.S.), May 1, 2014: Shape of Sound
Architect Victoria Meyers analyzes the shape of sound; architecture and sound; form; materiality; windows; the urban soundscape, its politics, aesthetics and social character; reflection; virtuality; sound art; and silence.
Victoria Meyers
Published by Artifice Books on Architecture
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