As Long as It’s Pink: The Sexual Politics of Taste
From the Publisher. In this book Penny Sparke argues that “taste” has been a quality assigned to women while “design” is a man-made construction that has taken aesthetic authority away from women. She uses familiar objects of our everyday environments—furniture, cars and domestic appliances and interiors—to look at how taste has become a gendered issue in our culture. Ever since the industrial revolution, the cluttered interior has been associated with femininity while the minimal forms of modernist architecture have acted as markers of a masculine aesthetic. This in turn has succeeded in trivializing and marginalizing women’s material culture. Ranging across histories of domesticity, feminine consumption and home-making, as well as modern design and broader cultural theories, Penny Sparke offers a rethinking of the history of our modern material culture.
This is a fantastic book for anyone who doubts the infallibility of modernism, or who harbors a secret admiration for pop and kitsch. I am sure it is too one-sided to make for a good textbook in design schools, but I enjoyed it, learned from it, and really respect Sparke for writing it.
I am eternally indebted to Alec Bernstein from Designworks USA for turning me on to this masterpiece, along with three others on my list—An Essay on Typography, The Nude, and Poetics of Music in the Form of Six Lessons. He’s a smart guy.
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You Are Are What You Read . . .
The Hard Life by Jasper Morrison
The Hard Life
by Jasper Morrison
Publisher: Lars Müller Publishers
Available in US: May 22, 2017
Photographs taken by designer Jasper Morrison of objects in the collection of the National Museum of Ethnology in Lisbon, Portugal. “The objects photographed and described may be appreciated both for their beauty and for the example they set of design at its purest. The Hard Life is a continuation of Morrison’s celebration of the ordinary and offers a new perspective on his design philosophy.”
Paula Scher: Works - Pre-Order from Unit Editions
Paula Scher: Works
Editors: Tony Brook & Adrian Shaughnessy
Design: Spin
Publisher: Unit Editions
Available April 2017; pre-order now
New book covering the career of of master designer Paula Scher, called “the most influential woman graphic designer on the planet.” (Ellen Lupton), This definitive, chronological visual record spans Paula’s early days in the music industry as an art director with CBS and Atlantic records; the launch of her first studio, Koppel & Scher; and her 25-year engagement with Pentagram.
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