As Long as It’s Pink: The Sexual Politics of Taste
From the Publisher. In this book Penny Sparke argues that “taste” has been a quality assigned to women while “design” is a man-made construction that has taken aesthetic authority away from women. She uses familiar objects of our everyday environments—furniture, cars and domestic appliances and interiors—to look at how taste has become a gendered issue in our culture. Ever since the industrial revolution, the cluttered interior has been associated with femininity while the minimal forms of modernist architecture have acted as markers of a masculine aesthetic. This in turn has succeeded in trivializing and marginalizing women’s material culture. Ranging across histories of domesticity, feminine consumption and home-making, as well as modern design and broader cultural theories, Penny Sparke offers a rethinking of the history of our modern material culture.
This is a fantastic book for anyone who doubts the infallibility of modernism, or who harbors a secret admiration for pop and kitsch. I am sure it is too one-sided to make for a good textbook in design schools, but I enjoyed it, learned from it, and really respect Sparke for writing it.
I am eternally indebted to Alec Bernstein from Designworks USA for turning me on to this masterpiece, along with three others on my list—An Essay on Typography, The Nude, and Poetics of Music in the Form of Six Lessons. He’s a smart guy.
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Featured Book Fair Title
Announcements
Design Books to Win, December 18, 2014: Winners of Five Books by Pentagram Designers Announced
The winners of five books designed by Pentagram have been announced. The three winners are Joy Weeeng, Tyler Wilson, and Tim Zissou — congratulations!
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Our new giveaways begin again in 2015.
New Book Release, December 31, 2014: What If...?: The Architecture and Design of David Rockwell
Widely admired for his sophistication, creativity and exuberance, David Rockwell is one of the leading architects, interiors architects, and set designers working today. For over 30 years, he has explored his desire to imagine new worlds, to tell stories and to engage with others. This interest is rooted in his sense of play and possibility—an endless curiosity that continually drives him to ask, “What if?”
Edited by Chee Pearlman; texts by David Rockwell, et al.
Published by Metropolis Books
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New Book Release, February 3, 2015: The Modern Architecture Symposia, 1962–1966: A Critical Edition
In a series of three symposia at Columbia University in the 1960s, leading scholars and critics gathered to re-examine the architecture of the 1910s, 1920s, and 1930s and assess its scope and significance anew. Chaired by Henry-Russell Hitchcock with the support of Philip Johnson, the Modern Architecture Symposia marked a pivotal moment in the reappraisal of early modern architecture and its historiography during the late modern period.
Edited by Rosemarie Haag Bletter and Joan Ockman, with Nancy Ecklund Later
Published by The Temple Hoyne Buell Center for the Study of American Architecture; distributed by Yale University Press
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New Book Release, February 9, 2015: Reproducing Scholten & Baijings
The first book on the work of the Amsterdam-based studio Scholten & Baijings, which has become renowned for its sensitive and subtle yet functional products—from ceramics and silverware to textiles and even a concept car.
By Louise Schouwenberg
Published by Phaidon Press
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New Book Release, February 17, 2014: B is for Bauhaus, Y is for YouTube: Designing the Modern World from A to Z
A tool kit, done in A–Z form, for understanding the world around us through the way we design and use things. Covering subjects that range from authenticity to Grand Theft Auto to Dieter Rams, Deyan Sudjic’s latest book has been called “a master class in musing on modern design.”
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By Deyan Sudjic
Published by Rizzoli
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New Book Release, September 16, 2014: Designing Here/Now
An ambitious global compendium of the most thoughtful and innovative design objects (over 500) invented or produced in the past five years, compiled by experts at the online industrial design magazine Core 77.
Edited by Allan Chochinov and Eric Ludlum
Published by Thames & Hudson
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