Per Mollerup
Phaidon Press, London, 2013, English
Nonfiction, Graphic Design
9.8 x 11.4 inches, hardcover, 320 pages
ISBN: 9780714864747
Suggested Retail Price: $75.00

From the Publisher. A revised and expanded edition of the best-selling Marks of Excellence title, including 500 new images plus 80 pages of additional material.

This text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space.

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