
Mythologies

A collection of essays that explores the myths of mass culture, its symbols and signs, embedded in familiar aspects of modern life, unmasking the hidden ideologies and meanings that implicitly affect human thought and behavior.
Short chapters that are magnificent in their breadth of subject matter and depth of meaning. Exploring the ordinary and everyday objects and happenings, Barthes provides a critique that is intriguing in its consideration of the shaping of changed meanings, by design, in society and culture. He also inspires the questioning of myth, our reality, and the related significance.
A book that opened hundreds of doors to reading design, art, music, and film with the eye of an anthropologist and an art critic. Barthes infused everything else I wrote and thought about afterward.
The section “Myth Today” was one of my favorite readings when I was in my twenties. During my school days at the University of Bologna I came across this book by chance in a little remainders store. It was real discovery for me to learn to see another side of “reality,” from a different and critical perspective and under a strong cultural microscope.
Still a darling of critical theorists, the French academic Roland Barthes was the subject of glowing essays in recent issues of both Artforum and Frieze. He was one of the most elegant and perceptive writers on late 20th-century product design or, more precisely, on the way in which we endlessly reinterpret the perceived meaning of objects. Mythologies is a collection of Barthes’s essays published first in 1957, and again in a new edition in 1970.
It is a wonderful book, although it is worth reading for the essays on the Citroën DS 19 and plastic alone. As Barthes points out, it can’t be a coincidence that the French pronunciation of the letters D and S sounds exactly like déesse, the word for “goddess.” He describes the Citroën DS 19 as the contemporary equivalent of “the great Gothic cathedrals” and an “exaltation of glass and pressed metal,” the product of a “humanized art” and a “change in the mythology of cars.” Plastic is “a miraculous substance” and “ubiquity made visible” that creates “the stuff of alchemy,” even though different types of plastics, such as polystyrene and polyethylene, are inexplicably named after ancient Greek shepherds.
Shorten the textThe best, sharpest, and most profound articulation of how societies create myths and live with and by them, and how to dismantle them.
Barthes examines the inherent dangers to society of contemporary mythologizing wherein the values of a dominant majority are (invisibly) foisted on the rest. His later book The Fashion System further examines this silent tyranny.
Announcements
Louis Kahn: Architecture as Philosophy by John Lobell
Louis Kahn: Architecture as Philosophy
By John Lobell
Publisher: The Monacelli Press
Published: June 2020
Noted Louis I.Kahn expert John Lobell explores how Kahn’s focus on structure, respect for materials, clarity of program, and reverence for details come together to manifest an overall philosophy.
Our Days Are Like Full Years: A Memoir with Letters from Louis Kahn by Harriet Pattison
Our Days Are Like Full Years: A Memoir with Letters from Louis Kahn
By Harriet Pattison
Publisher: Yale University Press
Forthcoming: October 2020
An intimate glimpse into the professional and romantic relationship between Harriet Pattison and the renowned architect Louis Kahn. Harriet Pattison, FASLA, is a distinguished landscape architect. She was Louis Kahn’s romantic partner from 1959 to 1974, and his collaborator on the landscapes of the Kimbell Art Museum, Fort Worth, and the F.D.R. Memorial/Four Freedoms Park, New York. She is the mother of their son, Oscar-nominated filmmaker Nathaniel Kahn.
Louis I. Kahn: The Nordic Latitudes
Louis I. Kahn: The Nordic Latitudes
By Per Olaf Fjeld and Emily Randall Fjeld
Publisher: University of Arkansas Press
Published: October 4, 2019
A new and personal reading of the architecture, teachings, and legacy of Louis I. Kahn from Per Olaf Fjeld’s perspective as a former student. The book explores Kahn’s life and work, offering a unique take on one of the twentieth century’s most important architects. Kahn’s Nordic and European ties are emphasized in this study that also covers his early childhood in Estonia, his travels, and his relationships with other architects, including the Norwegian architect Arne Korsmo.
Reading Graphic Design History: Image, Text, and Context by David Raizman
Reading Graphic Design History: Image, Text, and Context
By David Raizman
Publisher: Bloomsbury Visual Arts
Published: December 2020
An innovative approach to graphic design that uses a series of key artifacts from the history of print culture in light of their specific historical contexts. It encourages the reader to look carefully and critically at print advertising, illustration, posters, magazine art direction, and typography, often addressing issues of class, race, and gender.
David King: Designer, Activist, Visual Historian by Rick Poynor
David King: Designer, Activist, Visual Historian
By Rick Poynor
Publisher: Yale University Press
Published: September 2020
A comprehensive overview of the work and legacy of David King (1943–2016), whose fascinating career bridged journalism, graphic design, photography, and collecting. King launched his career at Britain’s Sunday Times Magazine in the 1960s, starting as a designer and later branching out into image-led journalism, blending political activism with his design work.
Teaching Graphic Design History by Steven Heller
Teaching Graphic Design History
By Steven Heller
Publisher: Allworth Press
Published: June 2019
An examination of the concerted efforts, happy accidents, and key influences of the practice throughout the years, Teaching Graphic Design History is an illuminating resource for students, practitioners, and future teachers of the subject.
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