Shazam!: The Golden Age of the World’s Mightiest Mortal

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Chip Kidd

Photography by Geoff Spear

Abrams, New York, 2010, English

Nonfiction, Graphic Design; Nonfiction, Art and Cultural History; Fiction, Comics and Graphic Novels

9 x 12 inches, hardcover, 246 pages, 300 color illustrations

ISBN: 9780810995963

Suggested Retail Price: $35.00

From the Publisher. Shazam made his debut in Whiz Comics in 1940, and outsold his biggest competitor, Superman, by 14 million copies a month. It wasn’t long before a variety of merchandise was licensed—secret decoders, figurines, buttons, paper rockets, tin toys, puzzles, costumes—and a fan club was created to keep up with the demand. These collectibles now sell for outrageous prices on eBay or in comic book stores and conventions. Seventy years later, an unprecedented assortment of these collectibles are gathered together by award-winning writer/designer Chip Kidd and photographer Geoff Spear. Join Kidd, Spear, and the World’s Mightiest Mortal in this first, fully authorized celebration of ephemera, artwork, and rare, one-of-a-kind toys, and recapture the magic that was Shazam!

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