The Toaster Project: Or a Heroic Attempt to Build a Simple Electric Appliance from Scratch
From the Publisher: Where do our things really come from? China is the most common answer, but Thomas Thwait es decided he wanted to know more. In The Toaster Project, Thwaites asks what lies behind the smooth buttons on a mobile phone or the cushioned soles of running sneakers. What is involved in extracting and processing materials? To answer these questions, Thwaites set out to construct, from scratch, one of the most commonplace appliances in our kitchens today: a toaster.
While a graduate student at the Royal College of Art, Thwaites undertook to build an electric toaster from raw materials. His account of extracting iron from rock, hand-carving a wooden mold for forming molten plastic, precipitating copper out of pools of acidic mine waste, and melting Canadian coins for their nickel manages to be both hilarious and sober. In the end, Thwaites’s toaster was a spectacular failure—a gloppy aesthetic and functional mess that cost £1187.54, or 300 times more than the £3.94 commercial model that inspired him—but it taught stinging lessons about environmental responsibility.
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Featured Book Fair Title
Announcements
New Book Release, June 30, 2014: Supernew Supergraphics
Shows how the current generation of designers and architects are blasting typography and graphic forms across walls—even landscapes. A compendium of graphic excess on a monumental scale, it features new work from around the globe, and interviews with leading practitioners Felice Varini, Sascha Lobe, Sara De Bondt, and Boa Mistura.
Tony Brook, Adrian Shaughnessy, and Sarah Schrauwen, eds.
Published by Unit Editions
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New Book Release, May 27, 2014: Type on Screen
The long awaited follow-up to graphic designer Ellen Lupton’s best-selling Thinking with Type is here. The definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications.
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Ellen Lupton
Published by Princeton Architectural Press
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New Book Release (U.S.), June 30, 2014: BMW Art Cars
Traces the development of the BMW Art Cars, the so-called “rolling sculptures” designed by artists including Alexander Calder, David Hockney, and Andy Warhol over the last 40 years.
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Thomas Girst, editor
Texts by Carl Magnusson, Phil Patton, et al.
Published by Hatje Cantz
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New Book Release, July 1, 2014: The Good Life: Perceptions of the Ordinary
Just what is it that catches the eye, and why? What’s the significance of a broken flowerpot, a pair of identical tables side by side, a garden hose wrapped around an old car wheel? In this collection of photo essays, designer Jasper Morrison examines and imagines the life behind a series of seemingly ordinary situations.
By Jasper Morrison
Published by Lars Müller Publishers
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New Book Release, August 5, 2014: What We See When We Read
How we visualize images from reading works of literature, from one of our very best book jacket designers, himself a passionate reader.
Peter Mendelsund
Published by Vintage/Random House
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New Book Release, August 5, 2014: Cover
Designer Peter Mendelsund’s completed book jackets along with ephemera from his previously unseen creative method, including jacket sketches, interior art and editorial illustrations, and scores of rejected drafts. These images are punctuated by Mendelsund’s reflections on his work and his process, as well as by texts from writers with whom he has worked and designed.
Peter Mendelsund
Published by powerHouse Books
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