Understanding Media

Add to My Reading List

Marshall McLuhan

The MIT Press, Cambridge, MA, 1994, 1964, English

Nonfiction, General

ISBN: 9780262631594

From the Publisher. This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.

On 2 book lists

Craig Dykers

On Craig Dykers’s Book List

An essential book for understanding the power of the power of media in our creation of things.

Ian Ritchie

On Ian Ritchie’s Book List

The seminal book that asked what communications are and how they affect us. I read the book again (it is at times impenetrable, like reading Joyce for the first time) before teaching “communications” at the Polytechnic of Central London’s Planning School.

comments powered by Disqus

Announcements

Now is Better by Stefan Sagmeister

Now is Better

By Stefan Sagmeister
Publisher: Phaidon Press
Published: October 2023

Combining art, design, history, and quantitative analysis, transforms data sets into stunning artworks that underscore his positive view of human progress, inspiring us to think about the future with much-needed hope.

Order the book.

Design Emergency: Building a Better Future by Alice Rawsthorn and Paola Antonelli

Design Emergency: Building a Better Future

By Alice Rawsthorn and Paola Antonelli
Publisher: Phaidon Press
Published: May 2022

Rawsthorn and Antonelli tell the stories of the remarkable designers, architects, engineers, artists, scientists, and activists who are at the forefront of positive change worldwide. Focusing on four themes—Technology, Society, Communication, and Ecology—the authors present a unique portrait of how our great creative minds are developing new design solutions to the major challenges of our time, while helping us to benefit from advances in science and technology.

Order the book.

Why Design Matters: Conversations with the World’s Most Creative People by Debbie Millman

Why Design Matters: Conversations with the World's Most Creative People

By Debbie Millman
Publisher: Harper Design
Published: February 22, 2022

Debbie Millman—author, educator, brand consultant, and host of the widely successful and award-winning podcast “Design Matters”—showcases dozens of her most exciting interviews, bringing together insights and reflections from today’s leading creative minds from across diverse fields.

Order the book.

Milton Glaser: POP by Steven Heller, Mirko Ilić, and Beth Kleber

Milton Glaser: POP

By Steven Heller, Mirko Ilić, and Beth Kleber
Publisher: The Monacelli Press
Published: March 2023

This collection of work from graphci design legend Milton Glaser’s Pop period features hundreds of examples of the designer’s work that have not been seen since their original publication, demonstrating the graphic revolution that transformed design and popular culture.

Order the book.

Meet Me by the Fountain: An Inside History of the Mall by Alexandra Lange

Meet Me by the Fountain: An Inside History of the Mall

By Alexandra Lange
Publisher: Bloomsbury
Published: June 2022

Chronicles postwar architects’ and merchants’ invention of the shopping mall, revealing how the design of these marketplaces played an integral role in their cultural ascent. Publishers Weekly writes, “Contending that malls answer ‘the basic human need’ of bringing people together, influential design critic Lange advocates for retrofitting abandoned shopping centers into college campuses, senior housing, and ‘ethnocentric marketplaces’ catering to immigrant communities. Lucid and well researched, this is an insightful study of an overlooked and undervalued architectural form.”

Order the book.

Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911 (Facsimile Edition) by Diane V. Silverthorne, Dan Reynolds, and Megan Brandow-Faller

Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911 (Facsimile Edition)

By Diane V. Silverthorne, Dan Reynolds, and Megan Brandow-Faller
Publisher: Letterform Archives Books
Published: October 2023

This facsimile edition of Die Fläche, recreates every page of the formative design periodical in full color and at original size, accompanied by essays that contextualize the work, highlighting contributions by pathbreaking women, innovative lettering artists, and key practitioners of the new “surface art,” including Rudolf von Larisch, Alfred Roller, and Wiener Werkstätte founders Koloman Moser and Josef Hoffmann.

Order the book.