The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York Magazine); made a failing MTV a huge success with his “I Want My MTV” campaign; helped create and introduce VH1; created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded Americans to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough “singing” TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a “Demolition Derby” sports channel to the number one sports network with his dynamic “In Your Face” campaign. Additionally he created the winning ad campaigns for four U. S. Senators: Jacob Javits (R-NY), Warren Magnuson (D-WA), Minority Leader Hugh Scott (R-PA), and Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983.
George Lois has been inducted into the Art Directors Hall of Fame and the One Club Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts and the Society of Publication Designers; and he has been a subject of the Master Series at the School of Visual Arts. He is the author of George, Be Careful (Saturday Review Press, 1972), an autobiography; The Art of Advertising (Abrams, 1976), praised as “the bible of mass communications”; What’s the Big Idea? (Doubleday, 1991), used as a text book in college communications courses all over the world; Covering the ’60s (Monacelli Press, 1996), presenting his iconic Esquire covers during that turbulent decade; $ellebrity (Phaidon, 2003), a brilliantly reviewed book dealing with his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (Taschen/ESPN, 2006), a compilation of over 300 rap rhythms, witticisms, insults, and wisecracks from Muhammad Ali, wittily and powerfully visualized; Iconic America (Rizzoli/Universe, 2007), a roller-coaster ride through the eye-popping panorama of American pop culture; and his eighth, and most recent book, George Lois on His Creation of The Big Idea (Assouline, 2008), a mind-boggling archaeological dig revealing the influences on 100 of his Big Ideas.
Additionally, in 2008, The Museum of Modern Art installed 38 of the iconic Esquire covers in its permanent collection, celebrated by a year-long exhibition: George Lois: The Esquire Covers @ MoMA. A book celebrating the MoMA installation was published by Assouline in Spring 2010.
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Understanding Understanding: New from Richard Saul Wurman
Understanding Understanding
by Richard Saul Wurman
Publisher: Richard Saul Wurman and Jack Dangermond
Published July 30, 2017
From the author of Information Architecture, who says about his newest book: “This is a book for people to dip into, as they would walk in and out of the room of a dinner party and embrace their interests. . . Before the rules on how to organize information, before you learn grammar, before you work hard at expanding your vocabulary and go through the exercises of parallel meanings of things as using a Thesaurus and as one writes papers in class, before any learning one must understand.”
The Hard Life by Jasper Morrison
The Hard Life
by Jasper Morrison
Publisher: Lars Müller Publishers
Published in US: May 22, 2017
Photographs taken by designer Jasper Morrison of objects in the collection of the National Museum of Ethnology in Lisbon, Portugal. “The objects photographed and described may be appreciated both for their beauty and for the example they set of design at its purest. The Hard Life is a continuation of Morrison’s celebration of the ordinary and offers a new perspective on his design philosophy.”
Paula Scher: Works - Order from Unit Editions
Paula Scher: Works
Editors: Tony Brook & Adrian Shaughnessy
Design: Spin
Publisher: Unit Editions
Published April 2017
New book covering the career of of master designer Paula Scher, called “the most influential woman graphic designer on the planet.” (Ellen Lupton), This definitive, chronological visual record spans Paula’s early days in the music industry as an art director with CBS and Atlantic records; the launch of her first studio, Koppel & Scher; and her 25-year engagement with Pentagram.
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Type Tells Tales: New from Steven Heller and Gail Anderson
Type Tells Tales
by Steven Heller and Gail Anderson
Publisher: Yale University Press
Published May 30, 2017
Reveals how type can become both content and illustration, as letters take the form of people, animals, cars, or planes. With numerous illustrations by F. T. Marinetti, Bruno Munari, and Francis Picabia, among others, as well as by contemporary designers such as Richard Eckersley, John Hendrix, Maira Kalman, and Corita Kent.
The Moderns: Midcentury American Graphic Design: New from Steven Heller and Greg D’Onofrio
The Moderns
by Steven Heller and Greg D’Onofrio
Publisher: Abrams
Published September 19, 2017
Featuring more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity in America. Some were émigrés from Europe; others were homegrown; all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
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