Tom Geismar is a founding principal of Chermayeff & Geismar & Haviv and is widely considered a pioneer of American graphic design. During the past four decades he has designed more than one hundred corporate identity programs. His logo designs and graphics programs for Mobil, Chase Bank, PBS, Univision, Xerox, National Geographic, Rockefeller Center, Best Products, Screen Gems, and Gemini Consulting, among others, have received broad recognition. Geismar has also been responsible for the design of many of the firm’s exhibition designs and world’s fair pavilions. Burlington Industries’ “The Mill” was a major NYC tourist attraction for ten years, as today are the Ellis Island Immigration Museum, the Statue of Liberty Museum, the Truman Presidential Library, and a series of special exhibits at the Library of Congress. He has received all the major awards in the field, including one of the first Presidential Design Awards for helping to establish a national system of standardized transportation symbols.
Tom Geismar concurrently attended the Rhode Island School of Design and Brown University. A Phi Beta Kappa graduate of Brown University, he received a master’s degree in graphic design from Yale University School of Art.