Jeffrey Bernett

Product/Industrial Designer / United States / CDS/Consultants for Design Strategy

Jeffrey Bernett’s Book List

School only teaches you so much, so the two other things I’ve held to are: surround yourself and work with the brightest people you can, and read broadly. Reading, isn’t only a quest to gain knowledge, but it’s actually a very thought-provoking journey in its own right, and it’s surprising, when provoked provocatively, where the mind goes off to along the way.

3 books
James Collins

In a world that seems to accept “good enough” and with the U.S. and the world facing some dynamic changes, the U.S.—and its leading corporations—need to decide if we are again going to be world leaders in a broad section of industries going forward, and if so, what are the values and principles that are going to get us there. To this end, Collins and his researchers went on a broad and in-depth journey of 1,400-plus companies to find out what characteristics and values are common to, and what are the key attributes found in “great” companies.

Paul Arden

Paul Arden was a top ad man and this is his witty and insightful little book on how to succeed in the world—“a pocket bible for the talented and timid to make the unthinkable thinkable.”

This is a David and Goliath story of baseball and sports. Moneyball is about Billy Beane and the Oakland A's, whose courage and quest for the secret of success in baseball form a tale of the search for new knowledge bucking the instincts and trends of the past—a great story about the little guy and underdog who was willing to discard old wisdom in a quest for victory.

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