Jeffrey Bernett

Product/Industrial Designer / United States / CDS/Consultants for Design Strategy

Jeffrey Bernett’s Book List

School only teaches you so much, so the two other things I’ve held to are: surround yourself and work with the brightest people you can, and read broadly. Reading, isn’t only a quest to gain knowledge, but it’s actually a very thought-provoking journey in its own right, and it’s surprising, when provoked provocatively, where the mind goes off to along the way.

2 books
Ralph Caplan

Ralph is a bit like Thomas Friedman, and his book By Design—covering architecture, industrial design, fashion design, graphic design, and the design of business and social situations—shows how design affects many of our most significant human activities.

Gordon Bruce

Eliot Noyes was an architect who began his career working in the office of Walter Gropius and Marcel Breuer. He went on to become the first Director of the Industrial Design department at MoMA in the 1940s. From the late 1950s on he was Consulting Director of Design for IBM (and was, in fact, responsible for turning International Business Machines into IBM), Mobil Oil, Westinghouse, and Cummins Engine Company, bringing about a change in the way that these corporations, and others that followed, were to think about design and its impact on business. Noyes was one of the first true corporate design consultants and “strategists”—a leader, pioneer, and visionary.

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