Jeffrey Bernett

Product/Industrial Designer / United States / CDS/Consultants for Design Strategy

Jeffrey Bernett’s Book List

School only teaches you so much, so the two other things I’ve held to are: surround yourself and work with the brightest people you can, and read broadly. Reading, isn’t only a quest to gain knowledge, but it’s actually a very thought-provoking journey in its own right, and it’s surprising, when provoked provocatively, where the mind goes off to along the way.

2 books
Ralph Caplan

Ralph is a bit like Thomas Friedman, and his book By Design—covering architecture, industrial design, fashion design, graphic design, and the design of business and social situations—shows how design affects many of our most significant human activities.

John Heskett

John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives—from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. Design combines “need” and “desire” in the form of a practical object that can also reflect the user’s identity and aspirations through its form and decoration. 

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