Identify: Basic Identity Design Solutions—The Iconic Trademarks of Chermayeff & Geismar
Nonfiction, Graphic Design
11.2 x 8.9 x 1.1 inches, hardcover, 256 pages
ISBN: 9781440310324
Suggested Retail Price: $45.00
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Forty of Chermayeff & Geismar’s world-famous trademarks and logos, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and Library of Congress in the 2000s), along with behind-the-scenes essays by the firm’s three principal designers.
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Debbie Millman
The firm of Chermayeff & Geismar has created some of the most memorable logos in the history of graphic design, including the NBC Peacock, Chase Bank’s Blue Octagon, and (literally) hundreds of others. This book reveals the history and process of creating many of the world’s most iconic marks.
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