Milton Glaser: Graphic Design
From the Publisher. Glaser undertakes not only a remarkably wide-ranging representation of his oeuvre but, in a personally revealing introduction, speaks of the influences on his work, the responsibilities of the artist, the hierarchies of the traditional art world, and the role of graphic design in the area of his creative growth. His work ranges from posters to book and record covers; from store and restaurant design to toy creations, magazine formats, and logotypes—all of which define the look of our time. A classic in the field, and still in print after more than 35 years, it also has gone through five foreign-language editions.
One of two books I owned when I graduated from high school that have almost identical titles but couldn't be more different. (See also Graphic Design Manual: Principles and Practice.)
For me, Glaser is one of the most influential design thinkers in the world.
Glaser was the first graphic designer I knew by name, while still in high school—I saw his signature on a book cover and it stuck because I liked his art. He is one of the most important and inspirational designer/image-makers of the past 50 years. Art is Work (2000) is highly recommended, but I opt here for his first monograph from 1973 because of the immense chutzpah, visual energy, and style with which it captured its era. Look at what’s possible when a designer can draw. Milton Glaser: Graphic Design is a book that anyone working in the field ought to know.
This is the first design book I purchased shortly after I started design school. I was supposed to read Tschichold, Ruder, Hofmann, and all the other reductionists, which I did, eventually. But Glaser made graphic design look alive, vibrant, and human. The work seemed effortless, yet it was impossible to emulate. I know, because I tried.
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