From the Publisher. New in the "100 Ideas That Changed..." series, this book demonstrates how ideas influenced and defined graphic design, and how those ideas have manifested themselves in objects of design. The 100 entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain) to stylistic (swashes on caps, loud typography, and white space) to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).
Written by one of the world’s leading authorities on graphic design and lavishly illustrated, the book is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years.
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