Books Every Product Designer Should Read
My position is that a designer is—or should be—first a poet. For that reason the books I have listed refer to a wide spectrum of human activity. They can be especially helpful and interesting to read for almost all activities having to do with creating products (industrial products) in our society of consumption.
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My main maestro. A personal memories book. “Goodbye Architecture” shows Mendini’s primary interest in anthropology, but related to design and architecture.
Aldo was one of my maestros when I was much younger. A good thinker. He brought a strong poetic approach to the discipline of architecture, opening that angle of view to product designers. His Nietzschean thinking made his life too short. I particularly like the picture with his daughter Vera on the bridge at Lake Mergozzo in northern Italy.
Nietzsche’s remarks on the difference between humans and animals are useful for understanding why designers continue to design objects that people actually do not need.
A text that influenced a generation of architects and designers, opening the door to a deeper consciousness of our profession.
This book expanded my view of contemporary architecture and prompted my experiments with translating some of the issues raised into industrial design.
A basic text for understanding the present stage of consumer society. Aids designers in becoming more conscious of their role and responsibility.
A poetic overview of our world—which a designer should always have!
“My Favorite Flops, Followed by a Magazine of Ideas.” Praise for fiasco as an essential element in the learning process coincides with one of my fundamental beliefs.
Contains “La notion de dépense” (“The Notion of Expenditure“)—sharp and disenchanted, difficult but amazing to read. May be very useful for designers in positioning their activity in a proper way.
Winnicott's theory of transitional phenomena and transitional objects enlightened my understanding of design as play and as a new form of contemporary art.
Contains “The Thing.” “The thingness of things”—jug-ness of a jug, or pot-ness of a pot. The reason for an object or a design to be. Some very useful thoughts by the German philosopher for every designer in search of new archetypes.
Not only one of the best designers, but also one of the best storytellers. This recent autobiography (which translates as “Written at Night”) reminds us that a designer is also a man with a poetic sensibility.
Tells of the six fundamental qualities in human activity: good not only for novelists, but for life in general and very much for design in particular today (see “Lightness” and “Consistency”).
One of the best Tintin books. I reread the cartoons frequently. Inspirational for the extraordinary attention to details: a must for every good designer!
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Understanding Understanding: New from Richard Saul Wurman
Understanding Understanding
by Richard Saul Wurman
Publisher: Richard Saul Wurman and Jack Dangermond
Published July 30, 2017
From the author of Information Architecture, who says about his newest book: “This is a book for people to dip into, as they would walk in and out of the room of a dinner party and embrace their interests. . . Before the rules on how to organize information, before you learn grammar, before you work hard at expanding your vocabulary and go through the exercises of parallel meanings of things as using a Thesaurus and as one writes papers in class, before any learning one must understand.”
The Hard Life by Jasper Morrison
The Hard Life
by Jasper Morrison
Publisher: Lars Müller Publishers
Published in US: May 22, 2017
Photographs taken by designer Jasper Morrison of objects in the collection of the National Museum of Ethnology in Lisbon, Portugal. “The objects photographed and described may be appreciated both for their beauty and for the example they set of design at its purest. The Hard Life is a continuation of Morrison’s celebration of the ordinary and offers a new perspective on his design philosophy.”
Paula Scher: Works - Order from Unit Editions
Paula Scher: Works
Editors: Tony Brook & Adrian Shaughnessy
Design: Spin
Publisher: Unit Editions
Published April 2017
New book covering the career of of master designer Paula Scher, called “the most influential woman graphic designer on the planet.” (Ellen Lupton), This definitive, chronological visual record spans Paula’s early days in the music industry as an art director with CBS and Atlantic records; the launch of her first studio, Koppel & Scher; and her 25-year engagement with Pentagram.
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Type Tells Tales: New from Steven Heller and Gail Anderson
Type Tells Tales
by Steven Heller and Gail Anderson
Publisher: Yale University Press
Published May 30, 2017
Reveals how type can become both content and illustration, as letters take the form of people, animals, cars, or planes. With numerous illustrations by F. T. Marinetti, Bruno Munari, and Francis Picabia, among others, as well as by contemporary designers such as Richard Eckersley, John Hendrix, Maira Kalman, and Corita Kent.
The Moderns: Midcentury American Graphic Design: New from Steven Heller and Greg D’Onofrio
The Moderns
by Steven Heller and Greg D’Onofrio
Publisher: Abrams
Published September 19, 2017
Featuring more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity in America. Some were émigrés from Europe; others were homegrown; all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
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