Alberto Alessi

Writer; Executive / Product Design / Italy / Alessi S.p.A.

Books Every Product Designer Should Read

My position is that a designer is—or should be—first a poet. For that reason the books I have listed refer to a wide spectrum of human activity. They can be especially helpful and interesting to read for almost all activities having to do with creating products (industrial products) in our society of consumption.

5 books
Friedrich Nietzsche

Nietzsche’s remarks on the difference between humans and animals are useful for understanding why designers continue to design objects that people actually do not need.

Georges Bataille
Denis Hollier Editor

Contains “La notion de dépense” (“The Notion of Expenditure“)—sharp and disenchanted, difficult but amazing to read. May be very useful for designers in positioning their activity in a proper way.

D. W. Winnicott

Winnicott's theory of transitional phenomena and transitional objects enlightened my understanding of design as play and as a new form of contemporary art.

Martin Heidegger

Contains “The Thing.” “The thingness of things”—jug-ness of a jug, or pot-ness of a pot. The reason for an object or a design to be. Some very useful thoughts by the German philosopher for every designer in search of new archetypes.

Italo Calvino

Tells of the six fundamental qualities in human activity: good not only for novelists, but for life in general and very much for design in particular today (see “Lightness” and “Consistency”).

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