Alexander Haldemann

Academic; Executive / Brand Design / United States / MetaDesign

References and New Discoveries: Alexander Haldemann’s Book List

Some of the books I selected had an influence on me professionally. Other books were formative for me personally—either books I read growing up (and now share with my children), or books that have moved me as an adult. What they have in common is that they were all lying around piled on top of the books on the shelves, which suggests they are either important to me and I reference them often, or new discoveries, or both. They also trace my international journey from Switzerland to San Francisco. Next stop: Australia.

1 book
Selina Chönz
Illustrated by Alois Carigiet

Schellen-Ursli is the quintessential Swiss children’s book. Like all Swiss children, I grew up with it. Illustrated by the famous Swiss artist Alois Carigiet, Schellen-Ursli tells the tale of a boy who gets lost in the Swiss mountains, and is an iconic story of what it is like to grow up in the Alps. It is a tradition to pass the book on to your children in Switzerland, and sharing it with my children—who are growing up in San Francisco—is a way for them to connect with their Swiss heritage, and a way for me to reconnect with my own.

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