Alexander Haldemann
References and New Discoveries: Alexander Haldemann’s Book List
Some of the books I selected had an influence on me professionally. Other books were formative for me personally—either books I read growing up (and now share with my children), or books that have moved me as an adult. What they have in common is that they were all lying around piled on top of the books on the shelves, which suggests they are either important to me and I reference them often, or new discoveries, or both. They also trace my international journey from Switzerland to San Francisco. Next stop: Australia.
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Füssli, the Wild Swiss is a retrospective of the work of the Swiss painter Johann Heinrich Füssli. Füssli moved around a lot, and lived and worked in Switzerland as well as France, Italy, Germany, and England, not only speaking and writing in those languages, but adapting himself to those cultures. In fact he would even alter his name to conform to the culture he was living in, such as changing it from Füssli to Fuseli to sound more Italian. What inspires me about Füssli is that he had an international consciousness—expressed in his art—in the 18th century, decades before direct flights and the Internet would make that an easy thing to do. He did it when it was hard.
When I moved to San Francisco from Zurich in 2009, Infinite City: A San Francisco Atlas really helped me discover the city. With Google Maps, an atlas may seem archaic. But this book is a work of art, and I find it to be an indispensable tool for understanding and uncovering the many secrets of the City by the Bay. For me, this included the many great walks, the incredible architecture, and my all-time favorite: coffee shop recommendations.
Living in a world of information overload, infographics are an important way of making data accessible and understandable. It is one of the many duties of design to reduce information to an understandable level, and Information Is Beautiful gives a wonderful overview about how to do this. The book shows convincingly that to master the sheer complexity of data you first need a solid understanding of the issue at hand. By thoroughly understanding the data, a beautiful and simple design is more likely to emerge.
My wife is from Sydney and misses the warm sunny beaches. When the time comes that I can finally take a sabbatical, we will spend it on the beaches of Australia. This is the book that will guide us.
Schellen-Ursli is the quintessential Swiss children’s book. Like all Swiss children, I grew up with it. Illustrated by the famous Swiss artist Alois Carigiet, Schellen-Ursli tells the tale of a boy who gets lost in the Swiss mountains, and is an iconic story of what it is like to grow up in the Alps. It is a tradition to pass the book on to your children in Switzerland, and sharing it with my children—who are growing up in San Francisco—is a way for them to connect with their Swiss heritage, and a way for me to reconnect with my own.
Speak Italian: The Fine Art of the Gesture is a book that describes what you can’t learn about Italian in the dictionary. This book is important to me because I grew up on the border of Switzerland and Italy next to Lago Maggiore, a lake that is shared by both countries. Italian is my second language, but I learned very quickly that, when it comes to understanding Italian, gestures are extremely important in communicating and telling stories. This insight has carried over into my work: brands, much like languages, are multi-sensory. To truly understand both people and brands, you have to go deeper than the surface and look at them from a different perspective.
Stop Stealing Sheep is an introduction to typography for non-designers. The book makes typography accessible to someone who has not studied design but who works in the design industry. From Stop Stealing Sheep I learned that typography really matters and has an unbelievable impact on the expression of a brand. The book shows you that with typography, small things matter. Likewise, the true power of a brand is in the details.
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Now is Better by Stefan Sagmeister
Now is Better
By Stefan Sagmeister
Publisher: Phaidon Press
Published: October 2023
Combining art, design, history, and quantitative analysis, transforms data sets into stunning artworks that underscore his positive view of human progress, inspiring us to think about the future with much-needed hope.
Design Emergency: Building a Better Future by Alice Rawsthorn and Paola Antonelli
Design Emergency: Building a Better Future
By Alice Rawsthorn and Paola Antonelli
Publisher: Phaidon Press
Published: May 2022
Rawsthorn and Antonelli tell the stories of the remarkable designers, architects, engineers, artists, scientists, and activists who are at the forefront of positive change worldwide. Focusing on four themes—Technology, Society, Communication, and Ecology—the authors present a unique portrait of how our great creative minds are developing new design solutions to the major challenges of our time, while helping us to benefit from advances in science and technology.
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Love Letter to a Garden by Debbie Millman
Love Letter to a Garden
By Debbie Millman
Contributions by Roxane Gay
Publisher: Timber Press
Published: April 15, 2025
From the award-winning artist, designer, and the host of the podcast Design Matters, Debbie Millman, this book tells the visual story of falling in love with gardening—and the philosophies that work conjures. Spread throughout are simple recipes using the garden’s ingredients from Millman’s wife, best-selling author Roxane Gay.
Milton Glaser: POP by Steven Heller, Mirko Ilić, and Beth Kleber
Milton Glaser: POP
By Steven Heller, Mirko Ilić, and Beth Kleber
Publisher: The Monacelli Press
Published: March 2023
This collection of work from graphci design legend Milton Glaser’s Pop period features hundreds of examples of the designer’s work that have not been seen since their original publication, demonstrating the graphic revolution that transformed design and popular culture.
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Meet Me by the Fountain: An Inside History of the Mall by Alexandra Lange
Meet Me by the Fountain: An Inside History of the Mall
By Alexandra Lange
Publisher: Bloomsbury
Published: June 2022
Chronicles postwar architects’ and merchants’ invention of the shopping mall, revealing how the design of these marketplaces played an integral role in their cultural ascent. Publishers Weekly writes, “Contending that malls answer ‘the basic human need’ of bringing people together, influential design critic Lange advocates for retrofitting abandoned shopping centers into college campuses, senior housing, and ‘ethnocentric marketplaces’ catering to immigrant communities. Lucid and well researched, this is an insightful study of an overlooked and undervalued architectural form.”
Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911 (Facsimile Edition) by Diane V. Silverthorne, Dan Reynolds, and Megan Brandow-Faller
Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911 (Facsimile Edition)
By Diane V. Silverthorne, Dan Reynolds, and Megan Brandow-Faller
Publisher: Letterform Archives Books
Published: October 2023
This facsimile edition of Die Fläche, recreates every page of the formative design periodical in full color and at original size, accompanied by essays that contextualize the work, highlighting contributions by pathbreaking women, innovative lettering artists, and key practitioners of the new “surface art,” including Rudolf von Larisch, Alfred Roller, and Wiener Werkstätte founders Koloman Moser and Josef Hoffmann.
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