In his crisp, smart narrative, Hollis follows the profession from the late 19th century to the close of the 20th. His book is small enough to fit in your purse and rich enough to account for the basic history of our profession.
To discover, experiment, and invent. This is all we (LOT-EK) do and it really is the only way to evolve. And it is full of unpredictable risk and actual failure—no matter how “scientifically” we try to anticipate the outcomes (as this book argues). Our evolution accelerates in leaps where so much risk is involved and we simply love it.